Agrie Pratama
Peran social media dalam membangun brand image guna mempertahankan corporate image (Studi kasus fans page Facebook dan Twitter XL Axiata) = The role of social media to build brand image in term and maintain corporate image (Case study on fans Facebook page and Twitter XL RameL Axiata)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
I Gusti Ngurah Aditya Lesmana
Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Fandi Andrian Cindra Putra
Pengaruh corporate social responsibility terhadap brand image perusahaan: studi kasus: E-learn XL future leaders PT XL Axiata Tbk = Influence of Corporate social responsibility in building brand image: case study: E-learn XL future leaders PT XL Axiata Tbk
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Yerrikho Bergas
Analisis kekuatan merek XL dilihat dari sudut pandang brand awareness, brand association, perceived quality, dan brand loyalty. Studi kasus : PT.XL Axiata Tbk. = XL brand strength analysis from the perspective of brand awareness, brand association, perceived quality, and brand loyalty. Case Studies at PT.XL Axiata Tbk.
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi Open
Lenny S. Budi
Customer engagement brand melalui media sosial : studi pada akun Twitter dan Facebook Maicih dan Chitato = Customer engagement brand through social media : study on Maicih's and Chitato's Twitter and Facebook account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership