Viranti Mustika Sari
Pengaruh electronic word of mouth (eWOM) di social media twitter terhadap minat beli konsumen : studi pada Restoran Holycowsteak = The influence of electronic word of mouth in social media twitter toward purchase intention : study on Holycowsteak Restaurant
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Novia Nuraini
Pengaruh electronic word of mouth di social media youtube terhadap keputusan pembelian: studi pada perempuan yang terpapar e-wom produk lipstik Wardah di youtube = The influence of electronic word of mouth on social media youtube towards purchase decision: study on women who have been exposed to Wardah lipstick product ewom on youtube
Fakultas Kesehatan Masyarakat Universitas Indonesia, 2018
 UI - Skripsi Membership
Ikhsan Nugraha
Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Shahnaz Aulia
Analisis penggunaan social media marketing dan electronic word of mouth (ewom) oleh cinema 21 dalam meningkatkan brand loyalty = Analysis of the use of social media marketing and electronic word of mouth (ewom) by cinema 21 in increasing brand loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Bahak Husaeyni
Pengaruh Iklan di Media Sosial dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Beli Layanan Vidio = The Influence of Social Media Advertising and Electronic Word of Mouth (e-WOM) on Purchase Decisions of Vidio Services
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Skripsi Membership