Analisis perilaku konsumen kedai kopi berdasarkan pemetaan persepsi: studi kasus Kedai Kopi Sulastri Kopi = Coffee shop consumer behavior analysis using perceptual mapping: case study of Sulastri Kopi Coffee Shop

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Pengaruh outcome quality, interaction quality dan peer-to-peer quality terhadap customer satisfaction dan customer loyalty pada industri kedai kopi = The effect of outcome quality, interaction quality and peer-to-peer quality towards customer satisfaction and customer loyalty in the coffee shops industry

Pengaruh Customer Engagement Di Gerai Kedai Kopi Dengan Konsep Grab-And-Go Pada Repurchase Intention Dan Word-Of-Mouth = The Effect of Customer Engagement at Coffee Shop Outlets Using the Grab-And-Go Concept That Impacts Repurchase Intention and Word-Of-Mouth

Analisis pengaruh physical environment dan perceived disconfirmation terhadap kepuasan dan loyalitas konsumen (Studi Kasus New Customer dan Repeat Customer pada Kedai Kopi Franchise dan Non Franchise : Starbucks Coffee dan Jakarta Coffee House) = Analysis of Physical Environment Effects and Disconfirmation on Consumer Satisfaction and Loyalty (Case Study New Customer and Repeat Customer in Franchise and Non Franchise Coffee Shop : Starbucks Coffee and Jakarta Coffee House)