Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Analisi Pengaruh Perceived Creativity Facilitation dan Perceived Community Facilitation Terhadap Intensi Berlangganan Layanan Streaming Musik Premium Serta Pengaruhnya Terhadap Intensi Pembajakan Musik Digital = The Analysis of Perceived Creativity Facilitation and Perceived Community Facilitation on Purchase Intention of Premium Music Streaming Service and Its Impact on Digital Music Piracy Intention

Pengaruh Perceived Value Terhadap Niat Membeli Musik Digital: Studi Pada Platform Musik Digital Berbasis Kepemilikan = The Effect of Perceived Value on Purchase Intention of Digital Music: A Study on Ownership-Based Digital Music Platform

Analisis pengaruh tipe sales promotion dan user experience terhadap purchase intention aplikasi streaming musik = The influence of sale promotion types and user experience on purchase intention of streaming music application

Analisis faktor faktor pembentuk repeat purchase intention dalam online group buying studi kasus groupon = Forming factors of repeat purchase intention in online group buying case study groupon / Destiara Putri