Memahami pengaruh pengalaman belanja online terhadap perilaku pembelian impulsif: studi pada platform e-commerce di Indonesia = Exploring the influence of online shopping experience on impulse buying behavior: a study on e-commerce platforms in Indonesia

Memahami pengaruh pengalaman belanja online terhadap perilaku pembelian impulsif: studi pada platform e-commerce di Indonesia = Exploring the influence of online shopping experience on impulse buying behavior: a study on e-commerce platforms in Indonesia

Pengaruh online personalized recommended product quality dan customer materialism yang dimediasi oleh BNPL use terhadap E-Impulse Buying dari konsumen di Jabodetabek: Studi pada pembelian produk pakaian di E-Commerce Shopee = The influence of online personalized recommended product quality and customer materialism mediated by BNPL use on E-impulse buying among consumers in Jabodetabek: A study on apparel purchases on Shopee E-Commerce

Pengaruh Consumer Perceived Value Terhadap Online Impulse Buying Behavior Melalui Interpersonal Influence (Studi Pada Pengguna Aplikasi Raena) = The Impact of Consumer Perceived Value on Online Impulse Buying Behavior through Interpersonal Influence (Study on Raena Application Users)

Pengaruh Perceived Value terhadap Impulse Buying pada Ritel Omnichannel Kecantikan di Indonesia = The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia