Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
Buku Teks
Ingram, Andrew
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
Buku Teks
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.
McGraw-Hill , 1957
Buku Teks
La Ode Muhammad Restu Pradana
Penerapan Metode Delphi dalam Memahami Pengambilan Keputusan Strategis untuk Sponsorship di Kalangan Advertiser di Indonesia = Delphi Method in Understanding the Strategic Decision of Commercial Sponsorship among Indonesia Advertisers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
UI - Tesis Membership
Oborne, David J.
Ergonomics at work
John Wiley & Sons, 1995
Buku Teks