Bahar Buasan
Model Relationship Marketing dalam Industri Konstruksi : Peranan Trust, Transaction Cost dan Komitmen dalam Menciptakan Loyalitas Pelanggan
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Alia Latifah Hanum
Pengaruh kualitas pelayanan, kepuasan pelanggan, trust, switching cost, dan persepsi harga terhadap loyalitas pelanggan layanan televisi berbayar = The effect of service quality, customer satisfaction, trust, switching cost, and price perception on customer loyalty in pay tv services
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Delia Firka Ayyar
Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )
Fakultas Ilmu Administrasi, 2023
 UI - Skripsi Membership
Eric Fazar Irawan
Pengaruh orientasi pemasaran relasional terhadap loyalitas pelanggan dengan demografi sebagai variabel moderasi : studi kasus pelanggan CV. XYZ = Impact of relationship marketing orientation on customer loyalty with demographic as moderation variable : case study customer's of CV. XYZ / Eric Fazar Irawan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership