Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement

Pengaruh promosi penjualan terhadap purchase intention pada jasa transportasi online Grab Indonesia = The effect of sales promotion on purchase intention of online based transportation service Grab Indonesia

Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch

The effect of social media marketing activities on brand equity: case study of Go-jek = Pengaruh social media marketing activities terhadap brand equity: studi kasus Go-jek