Jafar Fathul Haq
Pengaruh customer engagement melalui media sosial twitter terhadap pembentukan electronic word of mouth (E-Wom) positif (studi pada Twitter XL@ XL123) = The effect of customer engagement in social media twitter in establish positive electronic word of mouth e wom study on XL @ Twitter XL123
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Bahak Husaeyni
Pengaruh Iklan di Media Sosial dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Beli Layanan Vidio = The Influence of Social Media Advertising and Electronic Word of Mouth (e-WOM) on Purchase Decisions of Vidio Services
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Skripsi Membership
Fatimah Jasmine
The Effect of trust in electronic word of mouth (e-wom) social media on consumer`s purchase intention in the tourism industry: a cross country comparison between Indonesia and Netherlands = Pengaruh kepercayaan pada word of mouth elektronik (e-WOM) dalam media sosial kepada niat pembelian konsumen di industri pariwisata: perbandingan lintas negara antara Indonesia dan Belanda
2020
 UI - Makalah dan Kertas Kerja
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Teguh Juniarto
Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership