Marketing in asia
by Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius
McGraw-Hill Education, 2015
 Buku Teks
Goh, Sunny T.H.
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia
Bhuana Ilmu Populer, 2003
 Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks