Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
Buku Teks
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1991
Buku Teks
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1996
Buku Teks
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1983
Buku Teks
Charvat, Frank J.
Marketing management: a quantitative approach
Heath, 1966
Buku Teks