McDaniel, Carl
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks SO
Narver, John C.
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
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Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
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Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
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Etzel, Michael J.
Marketing
McGraw-Hill, 2004
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