Rangkaian hubungan sikap merek, perilaku pembelian berulang dan kesetiaan merek terhadap kesediaan membayar dengan harga premium (studi kasus mahasiswa UI)

Peran Internal Branding dalam Membangun Brand Identity di Perguruan Tinggi: Studi pada Universitas Abdurrab = Internal Branding Process on Building Brand Identity at Abdurrab University

Aplikasi ekuitas merek pelanggan bali dan lombok sebagai merek destinasi = The application of customer based brand equity bali and lombok as destination brand

Pengaruh interaksi pengguna media sosial terhadap brand awareness dan purchase intention : studi kasus instagram nyx cosmetics = The impact of user interactions in social media on brand awareness and purchase intention : the case of instagram of nyx cosmetics /

Analisis pengaruh smartwatch product category characteristics terhadap brand extension attitude studi kasus samsung galaxy gear = The analysis of effects of smartwatch product category characteristics toward brand extension attitude samsung galaxy gear case study / Mabrur Herzaridano