Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Pengaruh Online Brand Community Terhadap Customer Loyalty: Studi pada Search Product dan Experience Product di Indonesia = The Influence of Online Brand Communities on Customer Loyalty: A Study on Search Products and Experience Products in Indonesia

Oppositional Brand Loyalty Achieves Positive Brand Community = Opposisi loyalitas brand memberikan efek positif komunitas brand

Analisis pengaruh brand community terhadap brand identificarion dan brand commitment : studi kasus komunitas Honda Brio = Analysis of brand community's influence towards brand identification and brand commitment : case of honda brio community

Analisis Pengaruh Corporate Brand Image terhadap Customer Commitment dan Customer Loyalty (Studi Kasus : Apple) = The Impact of Corporate Brand Image on Customer commitment and Customer Loyalty (Study Case: Apple)