Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1984
 Buku Teks
Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
Lamb, Charles W.
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks
Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks