Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi Membership
Luciana
Contextual advertising marketing plan internationalsnack.com
2012
 UI - Tesis Open
Lowndes, Douglas
Marketing : the uses of advertising / by Douglas Lowndes
Pergamon Press , 1969
 Buku Teks