Gramedia Pustaka Utama, 2013
Buku Teks
Shah, Chirag
Springer-Verlag , 2012
eBooks
Hammam Haris Tasurru
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
Artikel Jurnal
Simangunsong, Sofian
2007
UI - Tesis Membership
Adhe Rizki Mulkiana
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2019
UI - Tesis Membership