Smith, Nick
The social media management handbook : everything you need to know to get social media working in your business
John Wiley & Sons, 2011
 Buku Teks
Viranti Mustika Sari
Pengaruh electronic word of mouth (eWOM) di social media twitter terhadap minat beli konsumen : studi pada Restoran Holycowsteak = The influence of electronic word of mouth in social media twitter toward purchase intention : study on Holycowsteak Restaurant
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Ardiansyah
Analisis hubungan Social Media terhadap Social Marketing pada program generasi berencana, Badan Kependudukan dan Keluarga Berencana Nasional = Analysis of relationship between social media for social marketing in generation program planning National Population and Family Planning
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Qashash Lasasi Afimanya
Analisis pengaruh aktivitas Social Media Marketing terhadap Loyalty Intentions : studi pada PT. Bank Negara Indonesia (Persero), Tbk = Analysis of Social Media Marketing activities effects on Loyalty Intentions: a study on PT. Bank Negara Indonesia (Persero), Tbk / Qashash Lasasi Afimanya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Aisha Rizqy Paramitha
Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand Experience Sebagai Mediasi Dan Religiosity Sebagai Moderasi (Studi Kasus Wardah) = The Effect of Perceived Social Media Marketing Activities on Consumer-Based Brand Equity: Brand Experience as a Mediation Variabel and Religiosity as a Moderating Variabel(Wardah Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership