Pola Hubungan Faktor-faktor Pengaruh Advergame terhadap attitude toward the brand (Sebuah penelitian pada advergame CLEAR Tusuk Jelangkung)

Analisis packaging, brand popularity, visual merchandising, dan emotional attachment terhadap pembelian impulsif produk RTD Tea pada traditional retailer (Warung): studi kasus teh pucuk harum di Jakarta Selatan = Analysis of packaging brand popularity visual merchandising and emotional attachment on impulse buying of ready to drink tea products on traditional retailer (Warung): case study teh pucuk harum in South Jakarta

Let's playing game : pengaruh dari kongruitas self-game, kongruitas self-brand dan kongruitas brand-game dalam advergame pada sikap pemain terhadap brand yang diiklankan = Let's playing game the effects of self brand game congruities on player's attitude towards brands in advergames

Peran integrated marketing communication teh pucuk harum dan implementasinya dalam meningkatkan brand awareness khalayaknya = The role of integrated marketing communication in teh pucuk harum and its implementation to increase brand awareness of the target / Novilya Sagita Sutantyo

Pengaruh Sikap Terhadap Iklan Pada Sikap Terhadap Merek dan Intensi Pembelian dalam Industri Minuman Teh dalam Kemasan = The Effect of Attitude Toward Advertisement on Attitude Toward Brand and Purchase Intention in Ready to Drink Tea Industry