Analisis Faktor Pendorong Loyalitas Pemain Game (Consumer Loyalty) Terhadap Mobile Games dengan Fokus Studi Mobile Legend = Analysis of Factors Driving Game Player Loyalty (Consumer Loyalty) Towards Mobile Games with a Focus on Mobile Legend Studies

Faktor-Faktor Pada Iklan Youtube Yang Dipertimbangkan Pengguna Untuk Mengunduh Permainan Ponsel = Factors In Youtube Advertisements Users Consider For Downloading Mobile Games

Analisis pengaruh faktor sosial dan faktor individu terhadap keinginan untuk membeli digital items pada mobile games = Social factors and individual factors analysis on digital item purchase intention on mobile game

Pengaruh Motivasi Menonton Esports Terhadap In-Game Purchase Intention Pada Mobile Game Genre MOBA = The Influence of Esports Watching Motivation on In-Game Purchase Intention in the MOBA Mobile Game Genre

Efektifitas product placement pada mobile games terhadap memori implisit dan eksplisit = The effectiveness of product placement on mobile games toward implicit and explicit memory