Czinkota, Michael R.
Global marketing
The Dryden Press, 1996
 Buku Teks
Keegan, Warren J.
Global marketing
Pearson , 2013
 Buku Teks
Cundiff, Edward W.
Marketing in the international environment
Prentice-Hall, 1988
 Buku Teks
Tomasowa, Judith Marilyn
The dual edge perspective of export in a competitive european market: A case study of PT Selamat Sempurna, Tbk (SS)
Universitas Indonesia, 2007
 UI - Tesis Membership
Majaro, Simon
International marketing : a strategic approach to world markets
George Allen & Uniwin, 1982
 Buku Teks