Onward: how starbucks fought for its life without losing its soul

Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)

Fair trade starbucks dalam arus globalisasi = Starbucks s fair trade in the edge of globalization

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Pengaruh customer perceived value terhadap word of mouth pelanggan Starbucks coffee Universitas Indonesia = The effect of customer perceived value to word of mouth by customer of Starbucks coffee University of Indonesia