Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
 Buku Teks
Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
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Cases in operations management : strategy and structure
by W. Earl Sasser [and others]
Richard D. Irwin, 1982
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Cases in operations management : analysis and action
by W. Earl Sasser [and others]
Richard D. Irwin, 1982
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Bernhardt, Kenneth L
Cases in Marketing Management/ Thomas C. Kinnear
Bussiness Publications, 1985
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