Marketing readings: an enrichment of concepts/ Terry T. Ball... (et al.)
Waveland Press, 1979
 Buku Teks SO
Kerin, Roger A.
Strategic marketing problems
Prentice Hall international, 2001
 Buku Teks
Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman
Macmillan, 1985
 Buku Teks SO
Smykey, Edward W.
Physical distribution management : logistics problems of the firm
Macmillan, 1961
 Buku Teks SO
Evans, Joel R.
Study guide : marketing / Joel R. Evans, Barry Berman
MacMillan Publishing Company, 1990
 Buku Teks SO