Czinkota, Michael R.
Global marketing
The Dryden Press, 1996
 Buku Teks
Keegan, Warren J.
Global marketing
Pearson, 2011
 Buku Teks
Keegan, Warren J.
Global marketing
Prentice-Hall, 1999
 Buku Teks
Keegan, Warren J.
Global marketing
Prentice-Hall, 2000
 Buku Teks
Keegan, Warren J.
Global marketing
Pearson , 2013
 Buku Teks