Lentari Nisfidah
Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
UI - Skripsi Membership
I Gede Mahatma Yuda Bakti
Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
UI - Tesis Membership
Ratna Dewi
Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
UI - Tesis Membership
Yodsa Rienaldo
Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
UI - Skripsi Open
Devita Risvanti
Meningkatkan penjualan melalui media promosi berbasis website dan ekspansi pasar dengan meningkatkan engagement pelanggan dan kualitas produk = Increasing sales through media promotion based on website and market expansion by improving customer engagement and product quality / Devita Risvanti
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Tesis Membership