Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association;, 2011
 eBooks
Nine Primastita Arif
Peran Online After Sale Service Terhadap Repurchase Intention Dan Word of Mouth Pada E-Commerce = Peran Online After Sale Service Terhadap Repurchase Intetntion Dan Word of Mouth Pada E-Commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Alifia Nurbaiti Syavira
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention Toko Ritel Kosmetik di Indonesia = The Effect of Beauty Advisor Personal Interaction on The Positive Word-of-Mouth and Purchase Intention of Cosmetic Retail Store Customers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Selly Dita Arnyatanggi
Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Sarah Dwi Septyani
Analisis pengaruh self-expressive brands pada facebook terhadap brand love, brand advocacy word of mouth dan brand advocacy acceptance = Analysis of the influence of self expressive brands on facebook towards brand love brand advocacy word of mouth and brand advocacy acceptance
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership