Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah

Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension

Analisis pengaruh tipe sales promotion dan user experience terhadap purchase intention aplikasi streaming musik = The influence of sale promotion types and user experience on purchase intention of streaming music application

Pengaruh E-service quality dan sales promotion terhadap perceived quality, attitude, dan purchase intention asuransi kendaraan digital = The effect of perceived quality and attitude of E-service quality and sales promotion toward purchase intention on digital car insurance

Analisis event dalam membangun awareness terhadap city brand dan minat berkunjung : studi kasus pada Jember Fashion Carnaval di Kota Jember = Analysis of event in awareness building of city brand and visit intention : case study of Jember fashion carnival in Jember