Pengaruh terpaan iklan televisi susu Hilo Gold versi kelas tari terhadap minat beli dilihat dari perspektif marketing to women = The effect of television advertising exposure of Hilo Gold dance class version towards buying intention in marketing to women perspective

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Pengaruh potongan harga (discount) terhadap impulse buying : studi pada: konsumen Matarahari Department Store di Cilandak Town Square = The effect of discount to impulse buying behavior : studies on Matahari Department Store's Consumer in Cilandak Town Square

Pengaruh persepasi sosial produk , realitas sumbangan, pembingkaian pesan dan minat berpikir terhadap respon konsumen dalam penawaran cause-related marketing

Pengaruh iklan dalam menarik perhatian konsumen ditinjau dari aspek kognisi dan afeksi