Morse, Stephen A.
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
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Charvat, Frank J.
Marketing management: a quantitative approach
Heath, 1966
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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Walker, Orville C.
Marketing strategy: a decision-focused approach
McGraw-Hill, 2014
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