Rayhan Kusuma Wardhana
Analyze the Market and Design a Marketing Strategy for a New Company Engaged in Art
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Stefanus Dody Kristianto Wicaksono
Strategi pemasaran pada PT Sang Hyang Seri (Persero) dalam memenangkan pasar benih hibrida di Indonesia = Marketing strategy in PT Sang Hyang Seri (Persero) to win the competition of hybrid seed market in Indonesia
2011
 UI - Tesis Open
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
Aaker, David A.
Strategic market management
John Wiley & Sons, 1998
 Buku Teks