Lehmann, Donald R.
Market research and analysis
Topan, 1989
 Buku Teks
Lehmann, Donald R.
Market research and analysis
Richard D. Irwin, 1979
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Adler, Max K.
Lectures in market research
Crosby Lockwood & Sons, 1965
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Readings in market research
edited by Keith K. Cox
Appleton-Century-Crofts, 1967
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Market research in health and social care
Mike Luck, Rob Pocock, Mike Tricker, editor
Routledge, 2000
 Buku Teks