Bingham, Frank G.
Business marketing
NTC/Contemporary Publishing Group, 2001
Buku Teks
Morris, Michael H.
Business marketing
Sage, 2001
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Handbook of business to business marketing
Gary L. Lilien, editor
Edward Elgar, 2012
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Budiarto Subroto
Pemasaran Indutri: business to business marketing
ANDI, 2011
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Harvard business review on marketing
Harvard Business School Press, , 2001
Buku Teks