Silvia Herera
Komunikasi dengan teman (Peer) media sosial dan pengaruh terhadap niat pembelian : studi kasus Multiply = Social media peer communication and impacts on purchase intentions : case study Multiply
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Muhammad Ishmael Raffly Geneva Widhiarto
Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Astri Ananyasthya
Analisis pengaruh komunikasi kawan sebaya melalui sosial media (facebook, twitter, instagram, dan path) terhadap purchase intention produk WE knit IT clothing co studi kasus: remaja 15 24 tahun berdomisili di Jabodetabek = Analysis of the effect of social media peer communication (facebook, instagram, twitter, and pah) on purchase intention of WE knit IT clothing co product case study : teenagers aged 15 24 years old in Jabodetabek area
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
A. Aysheza Fahresyi B.
Komunikasi antar pengguna social media dan dampaknya terhadap product attitude : studi kasus pada komunitas online KIA Picanto Indonesia = Social media peer communication and impacts on product attitude : case study for KIA Picanto Indonesia online community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Novy Amelia Sanjaya
Analisis pengaruh event quality terhadap satisfaction dan behavioral intention : studi kasus jazz goes to campus festival = The analysis of effect of event quality on satisfaction and behavioral intention : case study jazz goes to campus festival
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership