Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas

Pengaruh self expressive brand terhadap brand love: studi pada kamera merek Nikon di Jakarta = The effect of self expressive brand towards brand lovez: study of Nikon camera in Jakarta

Pengaruh store image dan service quality gerai ace hardware terhadap repurchase intention pada private label brand image krisbow = The effect of store image and service quality on ace hardware outlets to repurchase intention in the private label brand image krisbow