Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)

Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)

Peran religiositas terhadap intensi pembelian produk ramah lingkungan bagi muslim = Role of religiosity in purchase intention of green products by muslims

Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement

Pengaruh citra toko product signatureness dan variasi kualitas terhadap intensi pembelian kembali = The effect of store image product signatureness and quality variation toward repurchase intention