Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Dina Anjani
Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021
 UI - Tesis Membership
Devina Noreen
Pengaruh brand equity terhadap customer satisfaction dan terhadap repurchase intention produk charm: studi pada generasi millennial di Jakarta dan Depok = The effect of brand equity towards customer satisfaction and towards repurchase intention of charm product: case study on millennials in Jakarta and Depok
2017
 UI - Skripsi Membership
Andika Ridho Baskoro
Pengaruh brand experience terhadap online repurchase intention (Studi pada toko online tokopedia) = The effect of brand experience on online repurchase intention (Studies on tokopedia online store).
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Reisa Rizky Pradipta
Pengaruh need for uniqueness terhadap purchase intention antara merek Swedia dan merek Indonesia objek penelitian : H&M dan cotton Ink = Impacts of need for uniqueness on purchase intention between Swedish and Indonesian brand objects of research : H&M and cotton Ink/ Reisa Rizky Pradipta
2014
 UI - Skripsi Membership