Ryandra Arya Kharisma
Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Walters, C. Glenn
Consumer behaviour
South Western Publishing, 1989
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
 Buku Teks
Irsyad Burhani
Analisis pengaruh brand equity terhadap purchase intention pada produk private label: studi kasus private label Carrefour = The influence of brand equity towards purchase intention on private label products: study case Carrefour private label products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership