Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand Trust sebagai Moderator Pada Pengguna Smartphone Indonesia = Building Brand Loyalty through Brand Experience, Brand Love, and Perceived Quality with Brand Trust as Moderator on Smartphone Users in Indonesia

Analisis motivasi penggunaan smartphone Blackberry pada konsumen dengan latar belakang Demografi yang berbeda

Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)

Analisis pengaruh design appeal, perceived quality, subjective norm, brand popularity, dan mianzi terhadap repurchase intention smartphone. studi kasus: iPhone pada dewasa muda di Indonesia = The effects of design appeal perceived quality subjective norm brand popularity and mianzi toward the repurchase intention of smartphone. Case: iPhone in Indonesia's young adults

Analisis Efektivitas iklan dalam edukasi produk telepon genggam pintar : studi kasus: Nokia dan research in motion (BlackBerry) = An analysis on the effectiveness of advertisement in educating features smartphone product : case study Nokia and research in Motion (blackberry)