Zyman, Sergio
The end of marketing as we know it
Harper Business, 2000
 Buku Teks
Hetty Karunia Tunjungsari
Superstition angka dalam pemasaran = Superstition about numbers in marketing
2015
 UI - Disertasi Membership
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks