Onward : how Starbucks fought for its life without losing its soul

Pengaruh iklan dan promosi penjualan terhadap kekuatan merek Starbucks Coffee Indonesia = The impact of advertising and sales promotion toward brand equity Starbucks Coffee Indonesia

Fair trade starbucks dalam arus globalisasi = Starbucks s fair trade in the edge of globalization

Pengaruh customer perceived value terhadap word of mouth pelanggan Starbucks coffee Universitas Indonesia = The effect of customer perceived value to word of mouth by customer of Starbucks coffee University of Indonesia

Pengaruh Religiusitas, Consumer Animosity, dan Consumer Ethnocentrism terhadap Perilaku Pembelian Produk Starbucks Indonesia sebagai Dampak dari Konflik Israel-Palestina = The Influence of Religiosity, Consumer Animosit, and Consumer Ethnocentrism on the Purchasing Behavior of Starbucks Indonesia Products as a Result of the Israeli-Palestinian Conflict