Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,

Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label

Analisis pengaruh brand equity terhadap purchase intention pada produk private label: studi kasus private label Carrefour = The influence of brand equity towards purchase intention on private label products: study case Carrefour private label products

Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi

Analisis beberapa atribut produk dan bauran promosi serta implikasinya terhadap keputusan pembelian simPATI Nusantara Sigit Haryono