Brierley, Sean, 1966-
The advertising handbook
Routledge, 1995
 Buku Referensi
Stansfield, Richard H.
The Dartnell advertising manager`s handbook
The Dartnell Corporation, 1985
 Buku Teks
Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
 Buku Teks
Carlsnaes, Walter
Handbook hubungan Internasional
Nusa Media, 2013
 Buku Referensi
Riso, Ovio
Advertising cost control handbook / Ovid Riso
Van Nostrand Reinhold, 1973
 Buku Teks