Fenvessy, Stanley J.
Keep your customers (and keep them happy)
Dowjones-Irwin, 1976
 Buku Teks
Hall, Stacey
Attracting perfect customers = Menguasai pasar dengan kekuatan : menguasai pasar dengan synchronicity strategic / Stacey Hall and Jan Brogniez; alih bahasa Rudijanto
Bhuana Ilmu Populer, 2003
 Buku Teks SO
Sexton, Don
Trump University marketing 101: nasihat pemasaran terbaik dihadapan anda = Trump University marketing 101: how to use the most powerful ideas in marketing to get more customers and keep them
Bhuana Ilmu Populer, 2006
 Buku Teks SO
Raden Gandhira Wiratmadja
Pengaruh experiential marketing terhadap minat beli ulang pelanggan : studi kasus: Inul Vizta KTV Pejaten Village = The effects of experiental marketing towards customers repurchase intention : case study Inul Vista KTV Pejaten Village
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
McNeal, James U
Kids as customers: a handbook of marketing to children/James U.CcNeal
An Inpriint of Mcmillan, 1992
 Buku Teks SO