Quelch, John A.
Cases in strategic marketing management : business strategies in Muslim countries
Prentice-Hall, 2001
 Buku Teks
Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
 Buku Teks
Hutt, Michael D.
Business marketing management: B2B
South Western Cengage Learning, 2013
 Buku Teks
Hilton, Ronald W.
Cost management : strategies for business decisions
McGraw-Hill, 2003
 Buku Teks
Hilton, Ronald W.
Cost management strategies for business decisions
McGraw-Hill , 1998
 Buku Teks