O`Guinn, Thomas C.
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Belch, George F.
Advertising and promotion
McGraw-Hill, Irwin, 2001
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Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
 Buku Teks