Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
Buku Teks
Komaruddin Sastradipoera
Menejemen marketing : suatu pendekatan ramuan marketing
Kappa-Sigma, 2003
Buku Teks
Peter, J. Paul
Marketing management : knowledge and skills
McGraw-Hill, 2004
Buku Teks
Guiltinan, Joseph P.
Marketing management strategies and programs
McGraw-Hill, 1985
Buku Teks
Howard, John A.
Marketing management : operating, strategic, and administrative
Richard D. Irwin, 1973
Buku Teks