Analisis peta positioning merek notebook dikalangan mahasiswa Universitas Indonesia dengan menggunakan metode attribute rating dan correspondence analysis

Dampak brand familiarity dan confidence terhadap purchase intention konsumen studi kasus : inovasi baru "Tongolan Magicap" rice cooker cosmos

Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label

Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia

Analisis Faktor Yang Mempengaruhi Customer Brand Loyalty Pada National Brand Dan Private Brand Dalam Produk Sembako = Analysis Of Factors Influencing Customer Brand Loyalty In National Brand And Private Brand In Groceries Products