Customer Relationship Marketing

Service management and marketing

Pengaruh customer perceived value terhadap loyalitas konsumen (studi pada pelanggan IM3 di Jakarta Selatan dan Depok)

Market share and customer equity measurement using markov chain

Analisis faktor-faktor yang mempengaruhi customer engagement terhadap brand intimacy dalam konteks media sosial = Analysis of factors affecting customer engagement towards brand intimacy in social media context.