Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
Buku Teks
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks
Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
Buku Teks
Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
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Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
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